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Menu Engineering: Redesign you Menu to Increase Profits 15% or More

Source: Gregg Rapp  How would you like to keep your marketing budget flat while increasing your restaurant’s profits by 15% or more?  You can achieve this feat through the science / art of menu engineering, which is essentially the practice of designing your menu with the goal of making it more profitable.  The practice does not require a degree in graphic design or mathematics, and a layperson can easily grasp the concepts involved.

Health care law's employer penalties, reporting delayed until 2015

In a major victory for employers who have been struggling to understand and figure out how to implement the 2010 health care law, the Treasury Department announced July 2 that it has delayed by a year the law's mandate that requires "large employers" to report to the IRS whether they offered their full-time employees and their dependents health care coverage in 2014.

Report: Restaurant sales stall in June

Black Box Intelligence and People Report released the Restaurant Industry Snapshot for June today, reporting flat sales during the month — a disappointment after three straight months of positive sales.  

Mari Smith shares her secret Facebook marketing tips

By Lee Odden  TopRank Marketing – When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.

Restaurants Are Turning to Loyalty Reward Apps to Lure Customers

Source: Julie Jargon    Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile options to keep eaters coming back in a soft economy. The restaurant chains and their franchisees are turning to mobile loyalty apps such as Front Flip and Belly, which they say help them attract and retain customers with more individualized, interactive approaches than the traditional loyalty programs.

Culinary Scool: The Pros and Cons of Culinary Education

Culinary school enrollment has swelled in recent years; more people than ever are chasing a dream of running a kitchen or flipping an omelette on television. 

Build a Better Burger

Food fads, like fashion and music, come and go. Remember when TV dinners and cheese balls were as hip as barrel-aged hot sauce and toasted farro are today? 

Build a Better Burger

Food fads, like fashion and music, come and go. Remember when TV dinners and cheese balls were as hip as barrel-aged hot sauce and toasted farro are today?
 

8 tips on how to better match beer with food

Talking to a chef in Northern California about pairing food and beer seems a little strange, but that’s just how far craft beer has come. Even just outside wine country, there’s more than enough room for a place like Cannery Row Brewing Company in Monterey, CA. It offers more than 70 beers on tap, mostly local and almost all of the craft variety, and part of new executive chef Daniel Furey’s job is matching his food to the beer.

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