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5 tips to raise your profile via social media

It's no secret that social media has become a driving force in marketing. For restaurants, social media is proving its worth as a customer engagement tool, enabling them to develop a local identity.

Old-School Pitmasters Tell Us How The BBQ Industry Has Changed

Few food cultures are as rooted in tradition as barbecue. Yet, for every third-generation pitmaster following in the smoke-filled footsteps of his Grandfather, there's a legion of young whippersnappers turning the barbecue world upside down.

Get Free Training for Facebook Page Admins With Facebook Studio Edge

Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

Restaurants shrink menus, focus efforts

The restaurant industry's Next Big Thing is shrinking the menus. For years, most major restaurant chains have been expanding their menus at a breathless pace in response to intense competition and consumer demand for more choices. But now, some chains are doing the unthinkable: cutting the number of menu items.

Strategies for handling employee theft

Employee theft can come in many different forms: stealing money, supplies, recipes, food and beverages.

Strategies for handling employee theft

Employee theft can come in many different forms: stealing money, supplies, recipes, food and beverages. No employer hires an employee thinking that he or she is someday going to steal. When it happens, it is often a shock to the system that results in acrimony between the employer and the accused employee.

Budgets, food costs taking toll on independents

A long-term decline in traffic at independent restaurants is attributed to smaller marketing budgets and rising food costs.

Budgets, food costs taking toll on independents

A long-term decline in traffic at independent restaurants is attributed to smaller marketing budgets and rising food costs.

How to extend the brand experience beyond your restaurant's four walls

If you traveled back in time 10, 15 years ago and said the technology team would be sitting at the table alongside the marketers, people probably would have laughed.

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