By Lee Odden TopRank Marketing – When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.
"Like" it or not, customers size up your operation before they even walk through the door. You can make a positive impression with a social media presence that communicates who you are and gives customers a reason to "like" you - and keep coming back.
When is the best time/day to post on Facebook? It’s a popular question for marketers. Of course you’re going to want to know if there are certain days and times of day where people are more likely to like, comment, or share your Facebook post.
Facebook was all about refinement in 2012. Faced with the question of how to provide high quality, personalized experiences to a growing number of active users, the social network reworked a variety of its products and systems for increased efficiency, revenue and a stronger image.
Source: Courtney Rubin Just because you don’t have a Dunkin’ Donuts or Zappos.com-sized marketing budget doesn’t mean you can’t adapt their best Facebook marketing strategies. PostRocket, which helps companies optimize their Facebook campaigns, recently analyzed successful big-business marketing tactics and brand-building that any small business can use.
In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, the online community wants every business on its site to be able to express what's happening with its brand right now--as well as the heritage behind that brand--all on a single page.
Today there are tons of different promotional tools that restaurants can use to increase their business. It can be difficult however to tell which ones are best for them. There are a few key tools that can be especially useful for promotions and spreading the word about their restaurants.
By Mark BrandauWith Facebook’s recent changes to its brand pages, marketers now have more ways to leverage the thousands of “likes” they have spent the past few years acquiring, according to a new analysis from social-media software and consulting firm Expion.
A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you'll get served your share of predictions for the year ahead, here are five things you can bank on happening in social media.
You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:
by Lauren DrellNow that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Everyone has to eat, and 700 million of those people are also on Facebook.
If email seems a little old school to you, you're right. Email turns 40 this year, and it's being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a "cognitive load" for younger people.
Online reviews on websites such as Yelp, whether fair or unfair, affect restaurants’ popularity and bottom line. SmartBrief asked Luther Lowe, manager of local business outreach for Yelp, how restaurants can take advantage of online reviews.
When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB (small/medium business) owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that.
Social media can fit with your traditional marketing plans. By using social media tools, you can accurately gauge public opinion -- consumer opinion -- and one of the main strengths of social media is its immediacy.
With the phenomenal success of Groupon, it seemed inevitable that Facebook would eventually want to grab a share of the daily deals market. After all with over 500 million captive users as an audience, Facebook has the perfect opportunity to cash in big on the deals industry.
Remember when you needed to hire a tech-savvy kid to oversee your restaurant�s social media marketing? Good news. Facebook now provides an army of tech-savvy kids who will help you market your operation via its new Facebook Deals service. It�ll cost you, though.