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Social Media

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  • Content Marketing Using Social Media

    "Like" it or not, customers size up your operation before they even walk through the door. You can make a positive impression with a social media presence that communicates who you are and gives customers a reason to "like" you - and keep coming back.
  • Best Days to Post on Facebook by Industry

    When is the best time/day to post on Facebook? It’s a popular question for marketers. Of course you’re going to want to know if there are certain days and times of day where people are more likely to like, comment, or share your Facebook post.
  • 20 Changes Facebook Made in 2012 that Impacted Marketers

    Facebook was all about refinement in 2012. Faced with the question of how to provide high quality, personalized experiences to a growing number of active users, the social network reworked a variety of its products and systems for increased efficiency, revenue and a stronger image.
  • Top 20 Social Media Marketing Articles from 2012

    Have you kept up to date with the most current social media practices? Check out these 20 actionable tips to apply to your business.
  • Facebook's $1 message test opens inboxes to strangers

    For a small number of Facebook users, a buck is now all it takes to get a message into someone's inbox, even if the recipient isn't a friend.
  • 3 Facebook Marketing Tips That Get Results

    Source: Courtney Rubin  Just because you don’t have a Dunkin’ Donuts or Zappos.com-sized marketing budget doesn’t mean you can’t adapt their best Facebook marketing strategies. PostRocket, which helps companies optimize their Facebook campaigns, recently analyzed successful big-business marketing tactics and brand-building that any small business can use.
  • 10 Tips to Get the Most from Facebook's Redesign

    In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, the online community wants every business on its site to be able to express what's happening with its brand right now--as well as the heritage behind that brand--all on a single page.
  • 26 Common Social Media Marketing Terms You Need To Know

    No matter what your business is, there are always terms and acronyms that people throw out in blogs and they expect you to know what they are talking about.
  • Online Promotional Tools for Restaurants

    Today there are tons of different promotional tools that restaurants can use to increase their business. It can be difficult however to tell which ones are best for them. There are a few key tools that can be especially useful for promotions and spreading the word about their restaurants.
  • How restaurants can leverage the new Facebook Timeline

    By Mark Brandau  With Facebook’s recent changes to its brand pages, marketers now have more ways to leverage the thousands of “likes” they have spent the past few years acquiring, according to a new analysis from social-media software and consulting firm Expion.
  • Five Facts to Bank on in 2012

    A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you'll get served your share of predictions for the year ahead, here are five things you can bank on happening in social media.

  • What Independent Operators Should Know About Social Networks

    You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:
  • 13 Best Practices for Restaurants on Facebook

    by Lauren Drell   Now that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Everyone has to eat, and 700 million of those people are also on Facebook.
  • 6 Common Email Marketing Mistakes Small Businesses Make

    If email seems a little old school to you, you're right. Email turns 40 this year, and it's being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a "cognitive load" for younger people.
  • Yelp’s Luther Lowe Discusses Online Review Sites

    Online reviews on websites such as Yelp, whether fair or unfair, affect restaurants’ popularity and bottom line.  SmartBrief asked Luther Lowe, manager of local business outreach for Yelp, how restaurants can take advantage of online reviews.  
  • Top 5 Facebook Marketing Mistakes Small Businesses Make

    While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.
  • 5 Tasks You Can Do Faster With Social Media

    When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB (small/medium business) owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that.
  • Social Media: Tactics to Get the Conversation Started

    Social media can fit with your traditional marketing plans. By using social media tools, you can accurately gauge public opinion -- consumer opinion -- and one of the main strengths of social media is its immediacy.

     
  • Social Media pays off for Small Businesses

    Want some good news? How’s this: If you’re a small business owner who is investing time in social media, chances are you’re beating out your medium- and large-sized counterparts in benefits. 
  • Facebook Deals Ramps up Promotional Campaign

    With the phenomenal success of Groupon, it seemed inevitable that Facebook would eventually want to grab a share of the daily deals market. After all with over 500 million captive users as an audience, Facebook has the perfect opportunity to cash in big on the deals industry.  
  • Dining Deals: Facebook Fires Back

    Remember when you needed to hire a tech-savvy kid to oversee your restaurant�s social media marketing? Good news. Facebook now provides an army of tech-savvy kids who will help you market your operation via its new Facebook Deals service. It�ll cost you, though.
  • 4 Ways to use Social Tools to Wow your Customers

    We talk a lot about how they are earning consideration from their customers. How they’re delivering on their brand promise. And how they’re anticipating customer needs as they evolve.
  • How to minimize coupon abuse on Twitter and Facebook

    Ever wonder if a food server is printing out extra coupons to turn in for cash at the end of a shift?

  • More Consumers Using Mobile Apps for Restaurants

    The Snapfinger.com app for iPhone allows users to search for restaurants based on proximity, name or food type, and to call up previous orders to modify or send again.