Social media has evolved into a powerful marketing tool for restaurants. At the same time, restaurants struggle to protect their brands’ image given the speed and reach of social media posts. Well-written policies can help prevent public relations disasters and potential legal liability.
If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.
One study by the Harvard Business School says yes. Open kitchens and chef's counters in restaurants happen to be on-trend at the moment, but they may have more than just an aesthetic value: A new study published in the Harvard Business Review reports that chefs make better food when they can physically see their diners.
Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.
As a Facebook business page owner, every day your posts compete for attention in the News Feed with thousands of other stories. Is it any wonder we need complex algorithms to view only a select number of stories? This mega post by Buffer App will help you better understand how the News Feed works and provide useful ways to reach more of your fans without breaking the bank:
by Gavin O'MalleyGoing up against Google, Yelp, and other local information leaders, Facebook is rolling out easy access to restaurant menus. Using SinglePlatform from online listings service Constant Contact, restaurants can now upload menus and other relevant info directly to their Facebook Pages.
Source: Jen Smith Social Wowzers! Keeping up with Facebook can be a full time job and most of you don’t have time to sift through the web to find everything you need when it comes to Facebook marketing and advertising.
By now, you're probably well aware of Instagram, the popular photo app, and its incredibly engaged user community. Even if you haven't used it yourself, you've probably seen your diners pulling out their phones and snapping up tasty photos of your culinary creations to share on the social network.
Penny C. SansevieriAuthor and CEO, Marketing Experts, Inc. The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game, and Pinterest continued to pull in more traffic and more sales.
By Lee Odden TopRank Marketing – When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.
"Like" it or not, customers size up your operation before they even walk through the door. You can make a positive impression with a social media presence that communicates who you are and gives customers a reason to "like" you - and keep coming back.
When is the best time/day to post on Facebook? It’s a popular question for marketers. Of course you’re going to want to know if there are certain days and times of day where people are more likely to like, comment, or share your Facebook post.
Facebook was all about refinement in 2012. Faced with the question of how to provide high quality, personalized experiences to a growing number of active users, the social network reworked a variety of its products and systems for increased efficiency, revenue and a stronger image.
Source: Courtney Rubin Just because you don’t have a Dunkin’ Donuts or Zappos.com-sized marketing budget doesn’t mean you can’t adapt their best Facebook marketing strategies. PostRocket, which helps companies optimize their Facebook campaigns, recently analyzed successful big-business marketing tactics and brand-building that any small business can use.
In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, the online community wants every business on its site to be able to express what's happening with its brand right now--as well as the heritage behind that brand--all on a single page.
Today there are tons of different promotional tools that restaurants can use to increase their business. It can be difficult however to tell which ones are best for them. There are a few key tools that can be especially useful for promotions and spreading the word about their restaurants.
By Mark BrandauWith Facebook’s recent changes to its brand pages, marketers now have more ways to leverage the thousands of “likes” they have spent the past few years acquiring, according to a new analysis from social-media software and consulting firm Expion.
A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you'll get served your share of predictions for the year ahead, here are five things you can bank on happening in social media.
You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:
by Lauren DrellNow that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Everyone has to eat, and 700 million of those people are also on Facebook.
If email seems a little old school to you, you're right. Email turns 40 this year, and it's being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a "cognitive load" for younger people.
Online reviews on websites such as Yelp, whether fair or unfair, affect restaurants’ popularity and bottom line. SmartBrief asked Luther Lowe, manager of local business outreach for Yelp, how restaurants can take advantage of online reviews.
When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB (small/medium business) owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that.
Social media can fit with your traditional marketing plans. By using social media tools, you can accurately gauge public opinion -- consumer opinion -- and one of the main strengths of social media is its immediacy.
With the phenomenal success of Groupon, it seemed inevitable that Facebook would eventually want to grab a share of the daily deals market. After all with over 500 million captive users as an audience, Facebook has the perfect opportunity to cash in big on the deals industry.
Remember when you needed to hire a tech-savvy kid to oversee your restaurant�s social media marketing? Good news. Facebook now provides an army of tech-savvy kids who will help you market your operation via its new Facebook Deals service. It�ll cost you, though.