Social Media | Pate Dawson Company

Five Facts to Bank on in 2012
A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of all, new budgets for many marketers. And while you'll get served your share of predictions for the year ahead, here are five things you can bank on happening in social media.
What Independent Operators Should Know About Social Networks
You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:
13 Best Practices for Restaurants on Facebook
by Lauren Drell Now that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Everyone has to eat, and 700 million of those people are also on Facebook.
6 Common Email Marketing Mistakes Small Businesses Make
If email seems a little old school to you, you're right. Email turns 40 this year, and it's being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a "cognitive load" for younger people.
Yelp’s Luther Lowe Discusses Online Review Sites
Online reviews on websites such as Yelp, whether fair or unfair, affect restaurants’ popularity and bottom line. SmartBrief asked Luther Lowe, manager of local business outreach for Yelp, how restaurants can take advantage of online reviews.
Top 5 Facebook Marketing Mistakes Small Businesses Make
While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.
5 Tasks You Can Do Faster With Social Media
When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB (small/medium business) owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that.
Social Media: Tactics to Get the Conversation Started
Social media can fit with your traditional marketing plans. By using social media tools, you can accurately gauge public opinion -- consumer opinion -- and one of the main strengths of social media is its immediacy.
Social Media pays off for Small Businesses
Want some good news? How’s this: If you’re a small business owner who is investing time in social media, chances are you’re beating out your medium- and large-sized counterparts in benefits.
Facebook Privacy Settings
Watch this brief video to make sure your Facebook settings are set to customize your privacy needs.
Facebook Deals Ramps up Promotional Campaign
With the phenomenal success of Groupon, it seemed inevitable that Facebook would eventually want to grab a share of the daily deals market. After all with over 500 million captive users as an audience, Facebook has the perfect opportunity to cash in big on the deals industry.
Dining Deals: Facebook Fires Back
Remember when you needed to hire a tech-savvy kid to oversee your restaurant�s social media marketing? Good news. Facebook now provides an army of tech-savvy kids who will help you market your operation via its new Facebook Deals service. It�ll cost you, though.
4 Ways to use Social Tools to Wow your Customers
We talk a lot about how they are earning consideration from their customers. How they’re delivering on their brand promise. And how they’re anticipating customer needs as they evolve.
How to minimize coupon abuse on Twitter and Facebook
Ever wonder if a food server is printing out extra coupons to turn in for cash at the end of a shift?
More Consumers Using Mobile Apps for Restaurants
The Snapfinger.com app for iPhone allows users to search for restaurants based on proximity, name or food type, and to call up previous orders to modify or send again.