Source: John Moore, Marketing Pro Fuel your restaurant’s success with stories that spark passion among guests and potential customers. Passion fuels conversations that can help your brand become transcendent, says long-time marketing pro John Moore.
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Do you remember the major news headline from two weeks ago? With the constant flow of information, in addition to running an independent restaurant, you probably can't remember. You're not alone.
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Source: Roberto A. Ferdman The other night I was eating a plate of noodles, and enjoying it. I was out to dinner with a friend, hunched over a meal we had been planning for weeks. The restaurant was newly opened and highly regarded. Life was good. And the food was great.
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Social media has evolved into a powerful marketing tool for restaurants. At the same time, restaurants struggle to protect their brands’ image given the speed and reach of social media posts. Well-written policies can help prevent public relations disasters and potential legal liability.
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Cauliflower is the new kale. Cruffins are the new cronut. And you know what? Beef fat is the new duck fat. We've been reading tea leaves (and consulting with our contributors) and now we're making predictions for this summer. Check out what's popping up across the country faster than you can say "Eat Drink Lucky."
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It’s no surprise that higher-income consumers typically spend more at restaurants. Households that earn $70,000-$79,999 spend more than twice as much at restaurants as those earning between $20,000 and $29,999, according to the National Restaurant Association’s Consumer Spending in Restaurants.
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While millennials are more likely than any other age group to use restaurant-related technology options, they are not the only demographic group to show interest in doing so. A significant proportion of consumers in the baby boomer generation are also using computers and smartphones when interacting with restaurants, according to new National Restaurant Association research.
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