If I had a dollar for every time I’ve been told how important social media is, I’d be off vacationing in Bora Bora right now. My frustration with the “social media pitch” is that people are making very strong claims without backing them up.
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A comprehensive study sheds light on what the 18- to 30-something demographic looks for when dining out. Market researchers have plenty of data that describes what Baby Boomers want from their restaurant-going experiences. And they know plenty about what Gen-Xers expect, too. But even the savviest of experts struggles to pin down what exactly it is Millennials desire when they go out to eat.
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Eric Stoessel Personality matters, say mystery shoppers who have found many restaurants are forgetting the basics. Here are five tips based on the Coyle Hospitality's 2013 data from more than 6,000 unique evaluations at 755 restaurants.
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Source: Jen Smith Social Wowzers! Keeping up with Facebook can be a full time job and most of you don’t have time to sift through the web to find everything you need when it comes to Facebook marketing and advertising.
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Changing price by time could be crucial to building demand, NRA exec says at WFF conference. Menu prices that vary at different times of day or on different days of week offer restaurant operators an opportunity to grab new traffic in their restaurants, attendees at the Women’s Foodservice Forum were told this week.
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Chicago, February 27, 2014, PRNewswire — Quality, service, convenience and value are the cornerstones of a positive restaurant dining experience, but a recent white paper using data from Technomic's Consumer Brand Metrics (CBM) tool reveals that ambiance plays a critical role as well.
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Internet domains of interest to foodservice operators including .coffee, .menu, .kitchen and .recipes have recently opened up for sale. The Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit body that oversees web addresses, is launching more than a thousand new Internet suffixes, called generic Top Level Domains (gTLDs). These new domains are intended to better organize the Internet. Here are your options now.
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