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Is it time to raise your prices?

Making sure the price is right for each menu item is no game – it takes lots of work. Before adjusting your prices, consider the following eight factors:

A booming business: Baby boomers can boost your bottom line

In today’s tight economy, baby boomers are providing a boost to U.S. restaurants.

How to set expectations with your employees

To help employees reach their full potential, leaders should clearly let workers know what they expect. If your employees don’t understand what you expect of them, they won’t have realistic goals or a path to grow in their positions.

Increase revenue during off-peak hours

The days of three strictly observed standard meals are now past. As a result, snacking and off-peak food service continue to emerge as growth opportunities for restaurants.

Marketing Strategies

Stay in the conversation to become a transcendent brand

Source: John Moore, Marketing Pro  Fuel your restaurant’s success with stories that spark passion among guests and potential customers. Passion fuels conversations that can help your brand become transcendent, says long-time marketing pro John Moore.

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Best Practices

Checklists Improve Your Restaurant's Consistency

Do you remember the major news headline from two weeks ago? With the constant flow of information, in addition to running an independent restaurant, you probably can't remember. You're not alone.

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The most annoying restaurant trend happening today

Source: Roberto A. Ferdman  The other night I was eating a plate of noodles, and enjoying it. I was out to dinner with a friend, hunched over a meal we had been planning for weeks. The restaurant was newly opened and highly regarded. Life was good. And the food was great.

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Social Media

10 steps for restaurants' social media policies

Social media has evolved into a powerful marketing tool for restaurants. At the same time, restaurants struggle to protect their brands’ image given the speed and reach of social media posts. Well-written policies can help prevent public relations disasters and potential legal liability.

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Foodservice News & Trends

Ice Cream Sandwiches Are the New Cupcake

Cauliflower is the new kale. Cruffins are the new cronut. And you know what? Beef fat is the new duck fat. We've been reading tea leaves (and consulting with our contributors) and now we're making predictions for this summer. Check out what's popping up across the country faster than you can say "Eat Drink Lucky."

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The Bottom Line

Gain business from affluent guests

It’s no surprise that higher-income consumers typically spend more at restaurants. Households that earn $70,000-$79,999 spend more than twice as much at restaurants as those earning between $20,000 and $29,999, according to the National Restaurant Association’s Consumer Spending in Restaurants.

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Business Innovation & Ideas

Technology isn’t just for millennials

While millennials are more likely than any other age group to use restaurant-related technology options, they are not the only demographic group to show interest in doing so. A significant proportion of consumers in the baby boomer generation are also using computers and smartphones when interacting with restaurants, according to new National Restaurant Association research.

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