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Marketing Strategies

Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere!

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Best Practices

25 Most Over-the-Top Cookie Recipes

If you want a cookie that has more than chocolate chips, then these are the recipes for you. Chocolate chip, sugar, and oatmeal cookies are delicious and simple to make, but sometimes you just want a treat with a little extra flavor.

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Restaurant Service 101

Restaurants are built on two major principles: serve great food and give great service. Problem is, many restaurant owners fail to take the time to chart out what specifically they want their service to look and feel like or invest the funds to create a solid service program.

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Social Media

Restaurant Guide to Social Media

Your restaurant or bar has a social media presence even if you didn’t create it. Your customers are Tweeting, posting to Facebook, uploading Instagram photos, writing Foursquare Tips and publishing Yelp reviews. And now Google is even predicting how busy your restaurant or bar is at any given time using location data.

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Foodservice News & Trends

How Food Earned Its Place in American Museums

Meet the curators, hobbyists, and hot dog enthusiasts placing food in museum spaces. Food has become the centerfold of the 21st century. Once simply a (hopefully delicious) way to keep the body alive, the way we nourish ourselves has intersected with politics, culture, tradition, history, and art. Chefs have been fairy-godmothered from faceless white hats sweating over a pile of onions into celebrities. Food is now a source of wonder.

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The Bottom Line

American diners have an appetite for ethnic cuisine

This summer, I had dinner with a friend at a restaurant that focuses on a mix of Peruvian, Chinese and Japanese cuisines. As we perused the menu, we quickly dismissed items we were familiar with and homed in on the more unusual dishes, like skewers of duck tongue and cape gooseberry.

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Business Innovation & Ideas

The Biggest Restaurant Trends for 2015 - Continued

2015-2016 promises to continue some old trends, such as small plates, while bringing in some fresh concepts shaped not only by Generation Y, but also the teen digital natives of Generation Z. 

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