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7 Brand Building Principles of the Best Brands

If you think branding is a logo or an advertising campaign, think again.  You may think you don’t “do” branding, but then you will miss learning some incredibly important business ideas. 

Build a better restaurant marketing plan

To communicate efficiently you’ll need to develop a set of different restaurant marketing materials that you can use when approaching customers, the press or anyone else who comes in contact with your restaurant.  

Beef prices reach highest level since 1987

The highest beef prices in almost three decades have arrived just before the start of grilling season, causing sticker shock for both consumers and restaurant owners — and relief isn't likely anytime soon.

Seasonal desserts: What customers want

Customer cravings change with the seasons. Your dessert offerings should, too.

Marketing Strategies

How To Set Measurable Goals for Your Social Media Marketing

If I had a dollar for every time I’ve been told how important social media is, I’d be off vacationing in Bora Bora right now. My frustration with the “social media pitch” is that people are making very strong claims without backing them up.

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Best Practices

What Millennials crave from restaurants: The latest word

A comprehensive study sheds light on what the 18- to 30-something demographic looks for when dining out. Market researchers have plenty of data that describes what Baby Boomers want from their restaurant-going experiences. And they know plenty about what Gen-Xers expect, too. But even the savviest of experts struggles to pin down what exactly it is Millennials desire when they go out to eat. 

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Service

5 tips for better service

Eric Stoessel  Personality matters, say mystery shoppers who have found many restaurants are forgetting the basics. Here are five tips based on the Coyle Hospitality's 2013 data from more than 6,000 unique evaluations at 755 restaurants.

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Social Media

THE TOP 10 MOST IMPORTANT RESOURCES FOR FACEBOOK MARKETING

Source: Jen Smith Social   Wowzers!  Keeping up with Facebook can be a full time job and most of you don’t have time to sift through the web to find everything you need when it comes to Facebook marketing and advertising.

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Foodservice News & Trends

Variable menu pricing could be next for restaurants

Changing price by time could be crucial to building demand, NRA exec says at WFF conference. Menu prices that vary at different times of day or on different days of week offer restaurant operators an opportunity to grab new traffic in their restaurants, attendees at the Women’s Foodservice Forum were told this week.

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The Bottom Line

New Technomic White Paper Reveals Link Between Restaurant Ambiance and Guest Satisfaction

Chicago, February 27, 2014, PRNewswire — Quality, service, convenience and value are the cornerstones of a positive restaurant dining experience, but a recent white paper using data from Technomic's Consumer Brand Metrics (CBM) tool reveals that ambiance plays a critical role as well.

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Business Innovation & Ideas

4 tips to protect a restaurant’s digital brand

Internet domains of interest to foodservice operators including .coffee, .menu, .kitchen and .recipes have recently opened up for sale. The Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit body that oversees web addresses, is launching more than a thousand new Internet suffixes, called generic Top Level Domains (gTLDs). These new domains are intended to better organize the Internet. Here are your options now.

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